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Basic
GIS Tools - Labeling
Concepts:
text tool
label
label field
Labels
are a simple way to add text descriptions to a map. They can
provide clarity for the end-user and emphasize certain features.
This section presents two simple ways to label features.
Text tools
These tools allow you to put
text directly into a map. They are
located on the 'Draw' toolbar:

Note above the buttons to
toggle the data view and layout view.
This concept will be discussed more in an upcoming
section. Labels
will behave differently depending on which view is active when they are
added. Those added in the data view will always have geographic
reference - as you zoom in and out they will change size, and they will
always be in the same geographic location. Labels added in the
layout view are referenced to the layout - a piece of paper. They
will not change size or location in reference to the page, but they
have no link to any geographic location. Which one you use
depends on what you need to label in your map. Typically labels
of geographic features should go in the data view, and text discussing
how a map was made should go in the layout view. This is
important to remember, because if you add labels which describe
features in the layout view, then change the extent (i.e. zoom, pan,
etc.), the labels will not "stay" with the features. They will
sit in the same position on the page while the features move underneath
them.
The 'Text' tool is used to type text
directly into a map.
The 'Splined Text' tool
is used to label curved
features. You click on a section of a curved line, and
double-click to end the spline. Then type in your text and it
will be bent to follow that line.
Here is the result:
The 'Callout' tool
creates a cartoon-like balloon. The balloon and the anchor point
are moved separately. Here is an example:

Automated
labeling
The above tools are great for
placing a few labels on your map, but you
would not want to use them to label all the towns or all the ozone
monitors. ArcMap will automatically label a layer based on a field in its attribute
table. To enable
this, right-click the layer name to bring up its context menu, and
choose 'Properties' at the bottom. Then in the layer properties,
click on the 'Labels' tab. The settings there allow you to turn
labels on and off, to set the label field, change the font and size of
labels, and you can even have ArcMap remove duplicate labels (like all
the islands on the coast with the same town name - only the largest
polygon is labeled). Here is an example:

Automated labels look like this:

Note that unlike the text tools
above, you have very little control
over the labels ArcMap places. You cannot move them once they are
placed, and ArcMap will not place overlapping labels (they are just
skipped).
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