Skip Maine state header navigation

Agencies | Online Services | Help

Skip First Level Navigation | Skip All Navigation

DMR Home > Lobster > New MLMC Board

Maine Department of Marine Resources Announces Maine Lobster Marketing Collaborative Board

Augusta, ME – Maine Department of Marine Resources Commissioner Patrick Keliher announced today the appointment of a board for the newly created Maine Lobster Marketing Collaborative, an entity formed in October as a result of legislation to provide for the effective marketing and promotion of Maine Lobster. This is a first major action for the new marketing initiative.

“Maine Lobster is an iconic American product that has a long history of feeding seafood lovers around the world while fueling Maine’s coastal economy,” said Maine Governor Paul R. LePage. “Maine’s lobster industry has a rich tradition of independent fisherman dedicated to sustainably harvesting this deliciously sweet seafood. We are confident that our industry’s cooperative marketing investment and direct involvement on the new MLMC board from lobstermen, dealers and processors will help drive up profitable demand for branded Maine Lobster and further strengthen the overall Maine economy.”

“We sought out a board of leaders, innovators, marketing experts, harvesters, processors, dealers, small business owners and people who are eager to re-energize the Maine Lobster brand,” said Commissioner Keliher. “I am confident that they will be successful in setting an effective marketing course for the future and creating a new high level of excitement and demand for Maine Lobster.”

The following have been named the new MLMC board:

• Karan Cushman, President of Cushman Creative, a cross-media branding company
• George Gervais, Commissioner of the Maine Department of Economic and Community Development
• Frank Gotwals, Commercial lobsterman and board member of the Stonington Lobster Coop
• Patrick Keliher, Commissioner of the Maine Department of Marine Resources
• Luke Holden, President and Founder of Luke’s Lobster and a Managing Partner and Co-Founder of Cape Seafood LLC
• Emily Lane, Vice President of Sales, Calendar Island Maine lobster and former Maine Lobster Promotion Council board member
• Peter Miller, Commercial lobster harvester, owner of Miller’s Wharf Lobster and former MLPC board member
• Paul Paradis, Bar Harbor town councilor and owner of Paradis True Value in Bar Harbor
• Hugh Reynolds, Owner of Greenhead Lobster in Stonington, one of Maine's largest purveyors of live, fresh lobster
• Vaughn A. Stinson, Chief Executive Officer of the Maine Tourism Association

The formation of the MLMC board is the first step in a five-year, multi-million-dollar investment that the industry has committed to marketing Maine Lobster. By law, the MLMC board is comprised of 11 members, including representatives from the lobster harvester, dealer and processor sectors as well as public members with a marketing background. To date, 10 of those members have been appointed, and Commissioner Keliher, who led the board selection process, will continue to review nominees for the eleventh spot.

To read full bios of each person, please visit:

About Maine Department of Marine Resources
The Department of Marine Resources is established to conserve and develop marine and estuarine resources; to conduct and sponsor scientific research; to promote and develop the Maine coastal fishing industries; to advise and cooperate with local, state, and federal officials concerning activities in coastal waters; and to implement, administer, and enforce the laws and regulations necessary for these purposes.

About Maine Lobster Marketing Collaborative
The Maine Lobster Marketing Collaborative was established in 2013, replacing the Maine Lobster Promotion Council. The Collaborative is funded by Maine Lobster harvesters, dealers and processors to provide for the effective marketing and promotion of Maine Lobster.