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CTE Home > Resource Directory > Marketing/Sales

Marketing/Sales

Career Cluster: Business, Management & Administration, Finance, Marketing, Sales & Service

 

 
students
educators
opportunities
 

 

Resources for Students

Marketing/Sales programs generally prepare individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Marketing education includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

 

Student Success Planning Guide

This Student Career Planning Guide is organized by career clusters identified by the States’ Career Clusters Initiative (http://careerclusters.org/16clusters.cfm) and by MDOE CTE; U.S. Dept. of Education National Center for Education Statistics CIP (Classification of Instructional Programs) codes; and by the MACTE and MDOE Tech Groups.

Occupations Relating to this Career Cluster (also available online at http://www.onetonline.org/find/career?c=14&g=Go)

Advertising and Promotions Managers  Lodging Managers  Retail Salespersons 
Appraisers and Assessors of Real Estate  Market Research Analysts and Marketing Specialists  Sales and Related Workers, All Other 
Automotive and Watercraft Service Attendants  Marketing Managers  Sales Engineers 
Business Teachers, Postsecondary  Marking Clerks  Sales Managers 
Cashiers  Meeting, Convention, and Event Planners  Sales Representatives, Services, All Other 
Computer Programmers  Merchandise Displayers and Window Trimmers  Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
Counter and Rental Clerks  Models  Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products 
Customer Service Representatives  Office Clerks, General  Search Marketing Strategists 
Demonstrators and Product Promoters  Online Merchants  Solar Sales Representatives and Assessors 
Door-To-Door Sales Workers, News and Street Vendors, and Related Workers  Order Clerks  Stock Clerks and Order Fillers 
Driver/Sales Workers  Order Fillers, Wholesale and Retail Sales  Stock Clerks- Stockroom, Warehouse, or Storage Yard
Fashion Designers  Parking Lot Attendants  Stock Clerks, Sales Floor 
First-Line Supervisors of Non-Retail Sales Workers  Parts Salespersons  Survey Researchers 
First-Line Supervisors of Retail Sales Workers  Procurement Clerks  Telemarketers 
Floral Designers  Property, Real Estate, and Community Association Managers  Transportation Attendants, Except Flight Attendants 
Gaming Change Persons and Booth Cashiers  Purchasing Agents, Except Wholesale, Retail, and Farm Products  Travel Agents 
Green Marketers  Real Estate Brokers  Travel Guides 
Hotel, Motel, and Resort Desk Clerks  Real Estate Sales Agents  Wholesale and Retail Buyers
Interior Designers  Reservation and Transportation Ticket Agents and Travel Clerks  Wholesale and Retail Buyers, Except Farm Products 

 

 

Approved Secondary Marketing/Sales Programs (Centers and Locations)

 

 


Resources for Educators

 

Standards and Competencies / Competency Record Forms

Approved Standards for This Tech Group:

  • MarkEd Marketing
  • National Retail Federation

 

  • MarkED Core Marketing

    MarkED Core Marketing Standards and Competencies - PDF | MS Word

    MarkED Core Marketing Student Competency Record - PDF E-Form | MS Word

  • National Retail Federation

    NRF Level I and Level II Retail Store Manager, Customer Service and Sales Standards and Competencies - PDF | MS Word

    NRF Level I and Level II Retail Store Manager. Customer Service and Sales Student Competency Record - PDF E-Form | MS Word

 

 

7/6/12


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