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Awards as a Marketing Tool

Technology awards offer a free opportunity to promote your agency’s service excellence. Newspapers, magazines, webzines and trade publications feature award winning websites and eGovernment services. See your agency’s online service praised in print or published in an industry annual. Winning awards showcases your agency’s commitment to streamlining internal business processes while enhancing customer service.

Receiving technology awards can providing the following benefits:

• An extremely cost-effective marketing tool (most award nomination submissions are free of charge). Promote your online services through local and national recognition at no additional cost.
• A highly credible customer referral tool. Word of mouth is a great marketing tool for increasing online usage.
• A morale booster to your staff. Be recognized as a leader in providing eGovernment services.
• Act as your own customer research survey; a resource to help you measure, review and act on service or website performance.
• The opportunity to promote and publicly demonstrate a consistent high level of customer satisfaction. Make others envious of your success!

Visit the Maine.gov Awards page to find out about recent awards for eGovernment service delivery, and to get ideas for awards for which you may wish to submit a nomination next year. InforME will assist with award nominations for services we have built.

 

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