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INCENTIVES
AND STANDARDS
Presented
by the Maine Public Utilities Commission
to the
Utilities and Energy Committee
January
20, 2005
This report responds to a legislative resolve
directing the Public Utilities Commission to study alternative means to
increase the efficiency of the electric appliances used by Maine
residents. The report reviews the
alternative methods of using voluntary incentive programs and/or establishing
in law minimum energy efficiency standards.
The report recommends that the Legislature implement minimum efficiency
standards for nine different products.
In addition, the report recommends that the Commission be directed to
conduct a biennial review of the development of standards in other states and,
when certain prescribed conditions exist, adopt those standards through a major
substantive rule.
This report responds to the Resolve. Section III presents the Commission’s view of the framework for reviewing programs or standards. Section IV discusses the Commission’s investigation into programs and incentive mechanisms. Section V discusses appliance efficiency standards in general and describes the standards proposed in L.D. 1187/1261 and their relationship to products already covered by the Efficiency Maine programs. Section VI explores the relationship among incentive programs, market transformation activities, and standards. Section VII discusses options for achieving the legislative objectives, and Section VIII recommends a course of action. Section IX discusses implementation issues and Section X provides our conclusion.
III. Critical Components for Decision Making When Designing Efficiency Programs or Developing Standards
B. Equity Issues: Energy efficiency programs can be cost effective without being fair if people who pay for the programs do not have an opportunity to benefit from them. For example, there would be equity issues if all of the money in the conservation fund were used to finance a program for just a few customers. An ideal program provides an opportunity for everyone who pays extra for conservation to participate in some feature of the program and also delivers benefits to the broader base of ratepayers regardless of whether they participate. From this perspective, building codes and appliance standards may be the fairest way to impose efficiency because the individuals who receive the financial benefits from reduced energy use are also the ones who pay any extra costs that may accompany the higher efficiency.
C. Effect on Consumers: Mandatory minimum efficiency standards should include consideration of the effects such standards will have on consumers. Issues to be considered include:
Whether the energy cost savings from items that meet the standard make up for any increases in the purchase cost.
Whether the standard would unduly limit customer choice among products.
Whether the standard creates scarcity conditions and higher product prices by shutting too many producers out of the market.
Whether the State’s economy will suffer because neighboring states have not adopted similar measures.
D. Advantages and Disadvantages of Incentive Programs and Minimum Efficiency Standards: There are several factors to consider when deciding whether efficiency standards, voluntary programs, or some combination of each are the most appropriate method for increasing the overall efficiency with which society uses energy.
1. How the financial consequences are distributed: Products purchased by those who pay for the energy used by the more efficient device, such as lights and clothes washers, are good candidates for an incentive program. Incentive programs that reduce the incremental cost of products that lower energy costs can influence consumers to buy them.
Products such as cable boxes, for which the purchaser will consider initial price but not annual operating costs[6] are poor candidates for incentive programs. Incentive programs will not work in this kind of a “split incentive”[7] situation unless the incentive can make up the entire cost difference between the efficient and inefficient products.
2. The size of the savings: Consumers may be more easily convinced to take advantage of an incentive program if the product replacement will result in a large reduction in their energy costs.
As
a result of the program investigation and its associated Orders, the Commission
developed a plan that captures the most cost effective energy efficiency available
given current funding limitations.
Expanding this program to include other products can only be
accommodated by reducing or eliminating existing programs, or by expanding
program funding.
By 1986, appliance manufacturers realized that uniform federal standards were better than the multiple state standards being developed because of a lack of federal leadership. The National Appliance Energy Conservation Act (NAECA) of 1987 amended EPCA by establishing minimum efficiency standards for all EPCA products. NAECA was a compromise among state governments, efficiency and environmental advocates, and product manufacturers. Manufacturers agreed to a national standards program in exchange for an agreement by states and environmental activists to accept federal pre-emption of individually set state standards on products covered by the act. NAECA established minimum efficiency standards for 13 classes of household appliances: refrigerators, refrigerator-freezers, and freezers; room air conditioners; fluorescent lamp ballasts; incandescent reflector lamps; clothes dryers; clothes washers; dishwashers; kitchen ranges and ovens; pool heaters; television sets (withdrawn in 1995); and water heaters. A 1988 NAEC amendment added fluorescent lamp ballasts. The Energy Policy Act of 1992 added general service fluorescent lamps and general service incandescent lamps, including reflector lamps. It also expanded EPCA to address water efficiency issues by specifying water flow labeling requirements for showerheads, faucets, water closets, and urinals. In 1994 the FTC extended its rule to include pool heaters and certain other water heater types.
NAECA requires the US DOE to upgrade standards on covered products to the maximum level of energy efficiency that is technically feasible and economically justified. DOE strives to establish standards that maximize consumer benefits and minimize negative impacts on manufacturers and others. Federal standards on covered products preempt state standards, unless the state standard is identical to the federal standard.
Table I
|
Product |
Price of StandardProduct |
Increase in Price of Efficient vs. Standard
Product |
Annual Unit Sales |
Energy Savings (kWh/yr) |
Simple Pay back Period |
B/C Ratio |
|
Torchiere Lamps |
$25 |
$40 |
42,000 |
288 kWh |
1.4 yrs. |
3.7 |
|
Ceiling Fans |
$65 |
$40 |
41,000 |
145 kWh |
2.8 yrs. |
2.9 |
|
Set-Top Boxes |
$150 |
$5 |
98,000 |
175 kWh |
.2 yrs. |
3.2 |
|
Unit Heaters |
$815 |
$277 |
430 |
268 therms |
2.1 yrs. |
N/A |
|
Dry Transformers |
$375 |
$45 |
5,000 |
255 kWh |
2.2 yrs. |
4.6 |
|
Traffic Signals[13] |
N/A |
$125 |
NA |
431 kWh |
1.4yrs. |
3.7 |
|
Exit Signs |
$60 |
$30 |
3,000 |
223 kWh |
1.7 yrs. |
6 |
|
Large Packaged Air Conditioners |
$11,330 |
$1,813 |
50 |
8434 kWh |
2.7 yrs. |
6.7 |
|
Commercial Clothes Washers |
$400 |
$139 |
900 |
985 kWh 9850 gal. |
1.8 yrs |
3.5 |
|
Commercial Refrigeration |
$400 - $2,000 |
$115 |
579 |
540 kWh |
2.7 yrs |
2.3 |
As shown in the last column, all of the standards proposed are cost effective when judged by the criterion used to decide whether to implement a conservation program under the Conservation Act. The energy savings and economic and environmental benefits achievable through these standards are significant.[14] Table II below provides the estimated cumulative benefits available from imposition of the proposed standards. The table shows the annual energy savings available from the standards, net present value to consumers from their adoption, and the estimated annual reduction in air pollutants expressed in millions of tons.
Table II
|
Product |
Energy Saved in 2020 (GWh) |
Present Value of
ConsumerNet Savings ($Millions) |
Reduced CO2 (MT) |
Reduced NOx (MT) |
Reduced SO2 (MT) |
|
Torchiere Lamps |
121.7 |
88 |
15,500 |
13.3 |
59.6 |
|
Ceiling Fans |
50.3 |
29 |
6,400 |
5.5 |
24.6 |
|
Set-Top Boxes & Digital cable converters |
96.7 |
67.8 |
7,100 |
6.1 |
27.3 |
|
Unit Heaters |
N/A |
N/A |
2,700 |
7.5 |
0 |
|
Dry Transformers |
19.3 |
15.7 |
2,500 |
2.1 |
9.4 |
|
Traffic Signals[15] |
N/A |
|
|
|
|
|
Exit Signs |
10.3 |
9.9 |
1,300 |
1.1 |
5.5 |
|
Large Packaged Air Conditioners |
1 |
.5 |
100 |
.1 |
.5 |
|
Commercial Clothes Washers |
1.8 |
3.1 |
200 |
.2 |
.8 |
|
Commercial Refrigeration |
2 |
1.6 |
300 |
.2 |
1 |
|
Total |
303.1 |
215.6 |
36,100 |
36.1 |
128.7 |
Products ineligible for incentives through Efficiency Maine include set top cable or digital converter boxes, commercial washing machines, and unit heaters. Set top boxes are ineligible because they are provided by the cable or satellite TV companies, and not purchased by consumers. Incentives for commercial washing machines were eliminated after it was determined the savings were primarily in fossil fuels and not electricity.[17] Unit heaters are likewise ineligible for the Efficiency Maine program because they save only fossil fuels.
E. Product Availability: The products covered by the proposed standards are widely available. The Appliance Standards Awareness Project[18] reviewed the products in 2003 to ensure that there are a sufficient number of manufacturers and products available to preserve consumer choice. The list of products complying with the proposed standards is attached as Attachment A.
Legislation in other states
covering these same products has been introduced across the country and
throughout the northeast. In New England, standards covering the same products
have become law in Connecticut and are being considered in all other
states. Table III below shows where
standards have been proposed (P), where they have been adopted (A), and where
they have been rejected (R). The
percent of the U.S. population residing in the state is also displayed to
provide a sense of the number of consumers involved.
Table III: Standards Proposed (P),
Adopted (A), and Rejected (R) in Other States
|
|
ME |
RI |
MA |
CT |
VT |
NH |
NY |
NJ |
MD |
PA |
IL |
CA |
|
US Population (%) |
0.5 |
0.4 |
2.3 |
1.2 |
0.2 |
0.4 |
6.7 |
3.0 |
1.9 |
4.4 |
4.4 |
12 |
|
Ceiling Fan |
R |
R |
R |
A |
R |
R |
R |
R |
A |
R |
R |
A |
|
Clothes Washers |
R |
R |
R |
A |
R |
R |
R |
R |
A |
R |
R |
A |
|
Refrigerators Freezers |
R |
R |
R |
A |
R |
R |
R |
R |
A |
R |
R |
A |
|
Exit Signs |
R |
R |
R |
A |
R |
R |
R |
R |
A |
R |
R |
A |
|
Packaged AC |
R |
R |
R |
A |
R |
R |
R |
R |
A |
R |
R |
A |
|
Transformers |
R |
R |
R |
A |
R |
R |
R |
R |
A |
R |
R |
A |
|
TV Set Tops |
R |
R |
R |
R |
R |
R |
R |
R |
R |
R |
R |
R |
|
Torchieres |
R |
R |
R |
A |
R |
R |
R |
R |
A |
R |
R |
A |
|
Traffic Lights |
R |
R |
R |
A |
R |
R |
R |
R |
A |
R |
R |
A |
|
Unit Heaters |
R |
R |
R |
A |
R |
R |
R |
R |
A |
R |
R |
A |
In 2003, the Maine Legislature
required all state buildings and publicly funded schools to be designed to
achieve a 20% improvement in energy efficiency over the commercial building
energy code. Efficiency Maine’s High
Performance Schools program had previously awarded incentives for construction
that was more energy efficient than the commercial building energy code. In this case, legislative action shifted the
baseline for one of the Efficiency Maine programs.
When there are no standards,
program managers may still decided to promote more efficient products. For
example, there are no minimum efficiency standards for exit signs,[19]
so Efficiency Maine’s small business program provides financial incentives to
assist with the purchase of replacement LED exit signs. Efficiency Maine’s program has to date
awarded over $7,600 to help consumers purchase the more efficient LED
replacement signs. If LED exit signs
were mandated as the standard, there would be no need to provide incentives for
their purchase.
The
commission shall consider, without limitation, conservation programs
that:…[c]reate more favorable market conditions for the increased use of
efficient products and services.[20]
The
Commission included this guideline in its development of program design
strategies.
The fourth program design
strategy – encourage the development of an energy efficient infrastructure
in Maine – is necessary to meet the broad principle of transforming the
market, so that efficient products are sold and used in Maine without
programmatic stimuli or subsidies.[21]
To this
end, the Commission tries to “pull” the market with its incentive programs and
through collaboration with a number of organizations.
·
The Consortium
for Energy Efficiency (CEE) is a nationwide partnership of efficiency program
operators, manufacturers, trade associations, and government agencies. CEE provides a forum in which efficiency
standards and rankings are established for various products. Product ratings are continuously updated to
reflect changes in available product efficiency levels and to adjust for
changes in the market adoption rate for various products.
·
The United
States Department of Energy and the Environmental Protection Agency, which
together operate the ENERGY STAR program, participate in the development of the
CEE standards and rankings, and use them to inform their product qualification
requirements for ENERGY STAR listing.
·
As a partner in
the Northeast Energy Efficiency Partnerships (NEEP), the Commission works with
other NEEP members to coordinate the promotion of ENERGY STAR qualified products.[22] This process encourages manufacturers to
enter and expand the market for efficient products.
.
As the
market moves towards a greater natural market adoption of ENERGY STAR products,
the Commission and other program operators will adjust the program baselines
and incentive levels to promote even more efficient products that are less
available and further away from the market norm.

Relying entirely on this approach has a number of limitations:
· The money necessary to implement incentive-type programs for all of the equipment recommended for standards would exceed the amount currently required for existing programs.
·
Developing a successful
“program” to address all the market failures involved in the various appliances
would almost certainly require a greater commitment of state resources (e.g.
regulatory proceedings, staffing levels, contractor recruitment, product
promotion etc.) than would the development of a standard.
·
Certain situations,
including the “split incentive,” cannot be successfully remedied with incentive
programs alone.
B. Adopt a limited set of
appliance efficiency standards: The Legislature could choose to adopt minimum
efficiency standards only for the products specified in L.D. 1187 during the
2004 session. These products have been
screened and reviewed for over two years.
They satisfy the type of social benefits test applied to other
conservation programs, they have already been adopted by three states, and
eight others are considering them.
Adoption of the standards for the products proposed in L.D. 1187 would
allow the Commission to eliminate incentives for a limited set of products
covered by its Efficiency Maine program and dedicate the funds to products for
which the market alone has not achieved the desired level of savings. If the standards are adopted, there will be
some administrative costs to develop a compliance and enforcement program. States that have adopted appliance standards
are beginning a collaborative effort to minimize these costs. If standards are adopted for Maine, the
state should participate in this effort.
C. Adopt
standards for the proposed appliances and allow the Commission to adopt
standards for products that meet prescribed criteria: The Legislature could decide to adopt standards for
the equipment proposed in L.D. 1187 and allow the Commission discretion to add
standards for equipment that meets prescribed criteria. The Commission’s discretion could be limited
by requiring it to conduct biennial major substantive rule makings subject to
review by the Legislature prior to implementation. The Legislature could maintain ultimate control while allowing
the Commission the flexibility to prescribe the specific circumstances and
conditions under which standards should be imposed. The primary advantage of this approach would be to give the
Legislature the benefit of full Commission review prior to implementation of
any new standards.
VIII.
Recommendations[24]
Energy
efficiency incentive programs of the kind that the Commission is authorized to
provide through 35-A, M.R.S.A §3211-A are best used to focus attention on
products that are new to the market and that have a low rate of purchase by
consumers, to inform consumers of their benefits, and to improve the transfer
of knowledge about the benefits of more efficient products and services to the
industries that provide them. The
Commission is currently striving to do this through the implementation of seven
programs that were chosen after an open process and were designed to capture
the greatest energy savings possible within the budget. Despite this, the amount of unrealized, cost
effective efficiency potential remains high, and the programs chosen by the Commission
may achieve only about one-sixth to
one-eighth of the estimated energy savings available.[25]
The standards that were
proposed in L.D. 1187/1261 were
for a limited set of products that already have a fairly high rate of market
adoption and whose energy savings meet the Commission’s test for cost
effectiveness. Most of the products are
not currently (and probably should not be) included in the items covered in the
Efficiency Maine Programs. Minimum
energy efficiency standards for these products would therefore complement the
programs offered by the Commission by adding more than sixty percent to the
energy savings provided by the conservation programs alone as demonstrated in
the chart below.

The Resolve further directs
the Commission to investigate the feasibility and design of a program that
would establish additional energy efficiency standards. The details of program design would best be
addressed through a Commission rulemaking process similar to the way in which
the design for the Conservation Programs was accomplished. The Legislature should direct the Commission
to develop such rules with specific guidelines including, at a minimum:
The Commission would then
apply those guidelines to specific products through major substantive rules,
with the Legislature having the ultimate authority to approve, reject, or alter
what the Commission has decided.
The products for which
standards are recommended here are also the subject of pending legislation in
all of the other New England states and New York, making it unlikely that Maine
will need to go it alone on the imposition of the standards. Something this
report does not recommend.[27] The tradition of ratepayer-funded efficiency
programs in this region has already increased consumer demand and market
acceptance for many of the products, providing the opportunity to raise the
floor for their minimum efficiency.
Other of these products suffer from the split incentive situation where
the purchaser of the equipment considers only the purchase cost and not the
lifetime energy costs. This is a
situation in which neither incentive programs nor market forces can prompt more
efficient behavior. The economic and
environmental benefits accruing from the adoption of the standards are well
documented and persuasive. For all of
these reasons, we believe legislation enacting these standards and
recommendations be adopted.
[1] Although the Resolve specifically references a
"program," we have interpreted that broadly to include the direct
enactment of standards by the Legislature, as we ultimately conclude that this
is the best approach for certain appliances.
[2] L.D. 1187 and L.D. 1261. L.D. 1261 was initially drafted as an omnibus energy bill, one provision of which contained the language of L.D. 1187 in its entirety. The Resolve was the result of a final amendment to L.D. 1261.
[3] L.D. 1261, §3211-B.
[4] The values used for this calculation are the avoided energy costs – the marginal cost of the energy (electric or fossil) that is saved as a result of the intervention.
[5] There is greater acceptance of the estimated tons of pollutant reduction from efficiency programs than there is for the estimates of financial damage resulting from the emissions.
[6] Cable boxes are usually purchased by the cable company and provided to the cable customers who must then pay their operating costs.
[7] The split incentive applies to large packaged air conditioners in commercial properties where a developer pays the construction cost and tenants pay the energy costs.
[8] Commission Orders on each of these topics along with the final plan are available on the Efficiency Maine web site http://www.efficiencymaine.com/2002-162orders.htm and in the PUC’s annual Efficiency Maine reports to the Legislature.
[9] Programs funded at the legislative cap of $.0015 per kWh will capture approximately 12% of the estimated economic potential achievable through such programs.
[10] L.D. 1187
was introduced in 2003 and held over until 2004. In 2004, the standards issue was addressed in combined
with L.D. 1261, which ultimately was and
enacted as the Standards Resolve.
[11] The estimates were based on a national study conducted by ACEEE “Opportunities for New Appliance and Equipment Efficiency Standards: Energy and Economic Savings Beyond Current Standards Programs.” The national study was further refined to provide estimates for the northeast region and individual states in a report by the Appliance Standards Awareness Project (ASAP) , “ Energy Efficiency Standards: A Low-Cost, High Leverage Policy for Northeast States.” Appendix A of the ASAP report documenting the sources of information and the assumptions used to generate the savings estimates is attached.
[12] A B/C ratio greater than one means the standard would pass the cost effectiveness test used to judge incentive programs.
[13] See note 14 below.
[14] Estimates and their basis can be found at Northeast Energy Efficiency Partnerships website http://www.neep.org/Standards/index.html
[15] See section IV.D below. MPUC’s Interim Traffic Signal Replacement program, developed and deployed in co-operation with the Maine Department of Transportation, has already converted all traffic signals in the State to this technology. A condition of the program is that communities agree not to revert back to incandescent technology after the upgrades have been accomplished. Thus, there will be no increase in energy savings if these standards are imposed on traffic signals.
[16] To date Efficiency Maine has awarded $42,785 in commercial incentives and $19,705 in residential incentives for products that would be covered by the proposed standards.
[17] The Conservation Act is geared toward programs that improve electric energy efficiency.
[18] The Appliance Standards Awareness Project (ASAP) is dedicated to increasing awareness of and support for appliance and equipment efficiency standards. Founded in 1999 by the American Council for an Energy-Efficient Economy (ACEEE), the Alliance to Save Energy, and the Natural Resources Defense Council, ASAP is led by a steering committee that includes representatives from the environmental community, consumer groups, utilities and state government. ASAP provides advice and technical support to parties interested in advancing state standards.
[19] New commercial buildings must include LED exit signs in order to meet Maine’s commercial energy codes, but there is no minimum standard for exit signs so non-LED replacement signs can be purchased for existing commercial buildings.
[20] 35-A M.R.S.A. §3211.A.2.A(2).
[21] Docket 2002-162 Procedures for Conservation Program Planning.
[22] Promotional efforts may include joint and cooperative advertising with manufacturers or retailers, cooperative ENERGY STAR brand promotion with US DOE or US EPA, and incentive programs.
[23] Because US DOE has decided to adopt the specification for residential clothes washers, it has not been proposed as a stand-alone state standard. Standards proposed for the commercial clothes washers are identical to the CEE Tier I/ ENERGY STAR™ qualifications upon which the initiative was based.
[24]
We recognize that whether standards should be
adopted, either directly by the Legislature or by the Commission pursuant to
authority granted by the Legislature, may raise philosophical questions about
when it is appropriate for government to restrict the ability of individuals to
buy certain products in Maine, even when the restriction will provide the
individual with a quantifiable financial benefit and will provide society at
large with certain derivative benefits.
Although we are comfortable with the imposition of such restrictions
when the criteria identified in this Report are met, we claim no special
expertise on matters involving the relationship between government and its
citizens. Indeed, we think the
Legislature is best qualified to define that relationship.
[25] Maine Public Utilities Commission April 4, 2003 Order on Conservation Program Funding, Docket No. 2002-162.
[26] A variety of mechanisms that would trigger Maine's adoption of an appliance standard have been discussed in prior sessions. For example, adoption could be preconditioned on adoption by a contiguous state, or adoption by at least two New England states, or by some percent of the New England states population.
[27] It is possible that a state which chooses not to adopt minimum standards in a market region where the standards have been adopted by others, could serve as a dumping ground for inefficient products.