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Category: marine trades
Goals: To promote and market Maine lobster products in-state, regionally, nationally, and internationally.
To educate consumers about the variety of product forms, versatility of the product, and nutritional information; Maine Lobster Month in August; supermarket and restaurant promotions; culinary competition for Maine chefs; trade advertising; represent industry at trade shows; overseas market research; press release campaign; overseas product training seminars.
Resources: Consumer brochure, recipe cards, lobster cutout, and lobster fact sheet (single copies of each are free); training video for Supermarket Seafood Associates, as well as for restaurants ($9.95 each); MLPC poster ($2.00); full color lobster cookbook ($19.95)
County: Cumberland Hancock Knox Lincoln Sagadahoc Waldo Washington York
Region: southwest coast Casco Bay midcoast Mt. Desert Island downeast
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