Data Breach Notifications

Entity Information

  • Type of Organization: Other Commercial
  • Entity Name: My Daily Choice, Inc.
  • Street Address: 6713 South Eastern Ave
  • City: Las Vegas
  • State, or Country if outside the US: Nevada
  • Zip Code: 89119

Submitted By

  • Name: Chris Baum
  • Title: Vice President of Field Relations
  • Firm name (if different than entity): My Daily Choice, Inc.
  • Telephone Number: 702 370 3499
  • Email Address: TheBaum@mydailychoice.com
  • Relationship to entity whose information was compromised: Employee

Breach Information

  • Total number of persons affected (including residents): 89188
  • Total number of Maine residents affected: 205
  • If the number of Maine residents exceeds 1,000, have the consumer reporting agencies been notified:
  • Date(s) Breach Occured: 02/15/2024
  • Date Breach Discovered: 02/15/2024
  • Description of the Breach:
    • External system breach (hacking)
  • Information Acquired - Name or other personal identifier in combination with: Financial Account Number or Credit/Debit Card Number (in combination with security code, access code, password or PIN for the account)

Notification and Protection Services

  • Type of Notification: Written
  • Date(s) of consumer notification: 06/05/2024
  • Copy of notice to affected Maine residents: My Daily Choice, Inc. - Notice of Data Event - ME.pdf
  • Date of any previous (within 12 months) breach notifications: n/a
  • Were identity theft protection services offered: No
  • If yes, please provide the duration, the provider of the service and a brief description of the service: