Data Breach Notifications

Entity Information

  • Type of Organization: Other Commercial
  • Entity Name: David’s Bridal
  • Street Address: 630 Allendale Road
  • City: King of Prussia
  • State, or Country if outside the US: PA
  • Zip Code: 19406

Submitted By

  • Name: Lori Kinkade
  • Title: Senior VP, Head of Legal
  • Firm name (if different than entity):
  • Telephone Number: (610) 943-6202
  • Email Address: lkinkade@dbi.com
  • Relationship to entity whose information was compromised: Legal

Breach Information

  • Total number of persons affected (including residents): -
  • Total number of Maine residents affected: 58
  • If the number of Maine residents exceeds 1,000, have the consumer reporting agencies been notified:
  • Date(s) Breach Occured: January 20, 2024
  • Date Breach Discovered: August 15, 2024
  • Description of the Breach:
    • External system breach (hacking)
  • Information Acquired - Name or other personal identifier in combination with:

Notification and Protection Services

  • Type of Notification: Written
  • Date(s) of consumer notification: September 13, 2024
  • Copy of notice to affected Maine residents: David's_Bridal_-_Notice_of_Data_Event_-_ME.pdf
  • Date of any previous (within 12 months) breach notifications:
  • Were identity theft protection services offered: Yes
  • If yes, please provide the duration, the provider of the service and a brief description of the service: 12 months, Experian Credit Monitoring