The content collected here were compiled as a primary recommendation of an assessment of the marketing needs of businesses affiliated with state-supported product marketing efforts. These resources are intended to be a central resource for aggregating free training offered by established and reputable business support organizations. The domestic trade program is dedicated to helping Maine’s businesses increase the sales of goods and services within the United States. Many of the trainings listed here are a feature of Maine’s Destination Marketing Optimization Program, or are featured from credible sources such as the Service Corps of Retired Executives (SCORE), Small Business Development Centers (SBDC), and others.
Not sure where to start? Use the search tool to jump directly to the topic of interest. If you need help accessing further resources or would like to report a broken link or other issue with this webpage, please email DECD at business.answers@maine.gov
Trainings (View/Search all Trainings)
Basics of Digital Marketing
Digital Marketing- using websites, social media, and other tools is a critical factor for business success. These efforts drive sales and build brand awareness. One hallmark of digital marketing is the ability to track user interactions and use this data to identify your target market and hone messaging. Trainings in this category include strategies an introduction to marketing, tools for developing a marketing plan, email marketing strategies, using search engines, and enhancing your brand with social marketing tools.
Basics of Content and Audience
All marketing efforts involve writing. This collection of trainings focuses on copywriting for a variety of contexts such as websites, social media, or even a blog about your business. Copywriting is fundamentally about knowing, and speaking to, your audience. These trainings will give you some direction and inspiration for improving the content you share with the world.
Measure your Marketing
All the resources that a business puts into marketing should be measured. It can be something as easy as knowing your busy hours for your storefront, tracking revenue from specific venues, or keeping an eye on your website and social media metrics. This section gets into the details.